What is your product?

Planning an advertising campaign starts by knowing your product. What are its strengths? What are its weaknesses? What is your business image? What do people think of your business?

You can start by collecting all critical information you can on your product before designing an ad to boost sales.

If you can answer some of those questions on your competitors, it is even better. You can come up with something that really sets you apart from the rest. The more you know about yourself and the competition, the more effective your strategy efforts will produce.

What is your promise?

Like it or not, advertising is based on the promise of satisfaction that you offer in your ads. Your ad must respond to a need or a desire.

An ad always focuses on a specific motivation. Your job is to find the right motivation – the one that will sell your product.

Who is your target audience?

To whom are you speaking? Whom are your ads intended? In order to really succeed in today’s marketplace,you must define your target. Several criteria will help you define your target better.

What is your objective?

You must set a goal before you can build an effective plan for your campaign. The purpose of the ad can be understood by the goals that you set forth long term and short term. Ideally, your goals should not just be financial gains. It should be focused on providing the marketplace with value. If the value is there, people will quickly realize it and you will not have to worry too much about financial gains. In other words, if the value is there, the money will follow.

You can define an appropriate purpose by studying the market situation. The easiest way to do this is by doing surveys to existing lists and subscribers.

What is your Ad Budget?

Like it or not, your advantage is largely a function of your financial resources. A small budget does not necessarily mean small results. A part of your profits must always go back into bringing in more clients and growing your lists.

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